SANISTÅL - OPTIMIZING BIG BUSINESS
Sanistål is a value-creating sourcing partner for industry and construction. They work with multiple construction, plumbing or engineering companies that are big and small. More specifically, they sell these companies everything from tools in bulk to construction site appliances. The company has a long past and is now looking to expand into the new era by creating digital solutions for their customers
Role - Analysing big data, UX design, Concept creation
Year - 2020
Client - sanistaal.com
THE CHALLENGE
Since Sanistål is already a successfull brand, it was initially very hard to come up with new possible ways to further improve their business model. But, the company was also in possession of huge amounts of data and statistics about their clients, what ideas work and which ones do not
Through research, I have noticed that even though their transactions with large firms side of their business brought in more revenue, working with smaller companies and individual plumbers for example was lacking their attention and support. These smaller customers still represented around 70% of their overall target group. Thus, there was clearly a lack of solutions for some or their issues.
THE SOLUTION
As it turned out, there were many things that could have been improved regarding customer service. There was also a lack of services that build loyalty between the brand and the customers meaning that there was virtually no reason for them to stick with one brand financial wise.
Therefore, the solution (the new concept) came to life. "Sanistål Club" is a subscription plan that comes in two different versions. It contains a multitude of convenient physical and digital services as well as a few perks that make the customer's life easier. To give some examples: Renting expensive tools for a limited time, Augmented Reality guidance, Emergency deliveries and more. The subscription plan has it's own dedicated page with all the needed details.
